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Posts Tagged ‘social media marketing’


Internet Marketing – some simple facts

Sunday, November 1st, 2015

Mehta Inc. specializes in providing end to end internet marketing services and campaigns as per client. We started offering social media marketing campaigns as a new service to clients – specially targeting small and medium sized businesses.

As an offshore marketing company based in India, when we started social media marketing services,   we started contacting agencies offering similar services. They would basically up sell the services to businesses in US, UK and Australia at a much higher rate than what we’ll charge them. Using our expertise, our people, and our infrastructure the only thing they’d have to concentrate on was marketing.

The services which we were offering initially had defined metrics, outputs and we did significant amount of interactions with our clients including managing their website content management, search engine optimization, email marketing and everything which would help them improve and enhance their web presence.

Now, with the new service, the rules changed a little. Our overseas consultants started offering social media marketing campaigns to clients as a mix of hours where they would allow clients to choose the number of hours from as low as 40 hours a month and also allowed them to define a set of activities they needed us to do in those hours. They never realized that any new marketing technique SHOULD be in line with clients current marketing strategy – they did, but it was taken as a obvious necessity.

As a result, we ended up offering marketing on Facebook, twitter, article marketing, online PR posting and much more just spending 40 hours per month per client. There was no time to think! The time for execution was measured in number of fans we drive to a Facebook page, number of relevant followers we had on twitter, number of articles we created and posted and more.

While each activity did make sense, the level of activity was so minimal that they barely generated significant results. The explanation was very obvious – we dint CHANNELIZE efforts in one direction but the efforts were spent in an ad hoc manner spread across various channels.

Over a period of a year and a half handling social media marketing campaigns, we have learnt that efforts SHOULD be channelized and each channel should be maintained be a knowledgeable, intelligent and well trained individual.

If you budget is a few hundred dollars a month – we don’t think social media campaigns do make sense for your business. The activities would help you indirectly in SEO and would give you a little exposure, we really think your money is better spent doing an Search engine optimization campaign rather than social media marketing.

Social media marketing campaigns are more focused towards brand building and awareness rather than lead generation. So, be sure what you are looking for before signing up with ANY social media marketing consultant.


Digital Marketing Year 2010

Monday, February 15th, 2010

The digital marketing professionals of this world have a unifying group known as the Society of Digital Agencies (SODA) whose work is to champion for, among other things, upholding the industry ‘s best practices, education and advertising. I received a copy of the results of a survey that SODA conducted that featured over 1000 digital marketing executives drawn from different agencies of the world. The captivating insights captured in the survey are the subject that I would like to share.

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Digital marketing is by no doubt the most effective means of advertising that any big corporation relies on to maintain its market share dominance. You may want to remember that companies like the carmakers; Ford, which was reeling in lethargic sales indices once, spent 25% of the marketing budget on digital marketing. This was bold, coming from a depressed world economic state and now thanks to the social media, they are making significant sales less than a year later. The impact created t by this economic downturn forced marketers who work for leading manufacturers to rethink their strategies and come up with more cut throat tactics to stay ahead of the pack. All these were focused on digital marketing and the results are baffling, yet effective; a sign that digital marketing has come a long way and by the look of things, it’s just getting started.

The survey is contained in a wholesome 70 page script of facts that have been sampled from various regions of the Americas, Europe, and Russia that highlight among other main issues, the emerging trends, changing policies, social media (an example is China)and more.

Online marketing spending has risen from last year to this year’s forecast with almost two thirds of companies surveyed opting to spend more or the same amount that they spent last year. They plan to significantly increase their proprietary media. The budgets show that more spending this year will most definitely be on social networks, web based applications and the digital infrastructure in general.

The emerging trends in social media marketing are another key pointer this year. The focus will be on customer experience. Marketing skills will involve using emotional as well as persuasive methods of storytelling that will convince customers that they need these products. Location will be just as important, and the speed at which these strategies can be thought up, approved and implemented will be of great importance. This will eventually mark the beginning of a new breed of online marketing techniques that will above all things hit the last nail on the coffin of banner ads.

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Paid media will rapidly and malevolently be replaced by brand content syndication; to put this into perspective, an estimated 40% of the spending will primarily be spent on mobile content.

Social media marketing is effective as it is lately because of its ability to remain increasingly mobile. Dimensions will be more significant than has ever been seen previously, while the

2010 digital marketing outlook


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