In this day and age of online advertising and social media, the digital media technique has been adopted for more coverage by using mobile applications. A recent eMarketer website article states that most company marketers are putting in place the final details into their strategies to explore mobile applications for social networks. In fact the interest in them is greater now than it has ever been before. Facebook, the leading platform currently is enjoying remarkable success, followed closely by the ever incessant iPhone.
The investment recorded last year in mobile applications and social media is set to triple with most marketers know that this is the seemingly obvious way to get your products into the market. Critics of marketers and the emerging trends are heralding this as a dash for the latest shiny object as their bosses insist that they should “get me one of those!” (G.M.O.O.T.) a ‘condition’ that has been coined by the harshest of critics (trust them to have acronyms for such).
The unanimous resolution to shift resources towards mobile technology as a form of online marketing and social media is credibly logical due to the following reasons:
The ultimate goal for this form of online marketing is to create more direct engagement opportunities with clientele. The social media networks play a good role in informing a client on the availability of the products and allowing people to share their views on them. Mobile technology takes it further by giving it a personal touch and keeps the message with the recipient for longer.
It is undeniable that we are progressing into a mobile society; the latest inventions are the easiest indicators of this fact. The age of the smart phones as we know it is set to get more wild with rivals iPhone, Android, Nexus One and the like, their focus shifting to gadget affordability so as to penetrate the masses as much as possible.
This is because the content they carry is more significant than the gadget itself. The moment they get as many people as they can on board with these gadgets, the applications will get more creative and engage far reaching tactics that will have customers engage with the brands and sites that they love. With the click of a button or a touch of a screen they will be able to get product information straight into their devices.
More access to these devices will open up new inventions in mobile applications from programmers worldwide who will create compatible mobile controls and applets that will increase and personalize mobile interaction and online marketing to the benefit of product marketers and smart phone makers alike. This is definitely the place to watch.