While we think of a blog the first and foremost thing what come in our mind is subscribers and the traffic. How to actually grow my blog? Create more traffic for my blog? Engage the visitors are few queries that people generally have.
And if you want to grow your blog then the important thing is to take care of your readers. Understand them and spend few hours and then analyze your blog accordingly. And you will be successful in growing your blog if you give your readers a good response every time they ask for and this is known as customer development.
Always you have a blog the way you think and the way you want it to be but instead it should be the opposite. You should consider your readers and their expectations from your blog. If you will not make them happy and make them feel that it is worth reading your blog then how would you grow traffic?
All you need to grow your blog is make the reader satisfied and get feed backs from them. Customer development can be done through the surveys. There are many ways to get the feed back from readers like:
POST :
Stop assuming and get the feed back from your readers. They can post there suggestions through your services which can be posted publically and if other readers agree or disagree to it they can vote on it.
POLLS :
Other way to get the feed back is polling services that you provide for your blog. Readers will vote on for that which they will like to read.
SURVEYS :
The other way to get the feed back is survey of readers that can be done in both the ways face to face and even through blog post. Face to Face is something that is time consuming and less implemented. On the other hand blog post can be easily done and is quick way of responding. There can be questions on your blog post like:
- How did you hear about it?
- What made you read this blog leaving others behind?
- How many stars would you give to this out of five?
- Would you recommend it to you friends?
- Do you want to give any suggestions?
- What would you like to read here next?
After getting feed back from your reader you can actually improve and expand your contents and thereby your blog. The next step should be analyzing your data and take a step accordingly whether it is to modify the design or the content.
You should track your readers, analyze the things and implement them to increase your readership and keep them engaged. There might be many things that you might need to change. The ways to analyze your readers and to understand them are:
TYPES OF PEOPLE :
First you should see what are the types of people visiting your blog and that would help you to write your content. This can be done through referring sites and search engine. If your visitor is a sophisticated one then you tend to win some additional toppings from them. If you notice them to be from non technical sites then you need not be more technical with such visitors because such things might just be bouncers for them. Accordingly you can have your contents for your blog.
LOYALITY :
The percentage of visitors who return again and again and the time they spend on sight shows how loyal they are. It might not be always possible to keep all your visitors pleased but it can be done to few of them who are loyal. To increase this number of loyal visitors you should check out the deep root of cause of high bounce rate and improve it.
SEARCH DATA :
You should have a search box on your blog which will track down the number of searchers and even the key words they enter for there search. This will help you to know what your readers are looking for and you can provide them with that which would satisfy them.
GEOGRAPHICAL DATA :
Analyzing your geographical data will help you to know the back ground of your readers and which side is your maximum traffic from. Language and religion play very important role in some people life and such information would help you to know the things which should and should not be written.
SUBSCRIBERS :
The feed back would not only help you to get the number of subscribers but even their likes and dislikes can be known. This will also provide with the number of times the subscriber has click on the specific stories. This will also let you know the reason for which people has unsubscribed and accordingly you can adjust. It might also break your myth for the stories you thought were your best.
Blogging is a two way lane. You not only need to understand them through feed back but even need interact with them. You need to keep your audience engage. All the feed backs, surveys and tools would be useless if you don’t keep your viewers engaged all the time. You can keep the engaged with all your response.
RESPONSE TO E MAILS :
You should always respond to all the mails you get. Create and build a strong and popular blog through mailing each and every person who mails you. It is time consuming and you might get a littlie late also responding to every mail but no matter what this will be the best way to keep your readers engaged.
RESPONSE TO COMMENTER :
Commenting on your blog is the service you provide and every time people comment on your blog it is your responsibility to respond to that comment. They should feel that they are not talking to themselves but are getting better feed back from you. This would help you to develop a better relationship with your customers.
COMMENTING ON COMPETITORS BLOG :
Read all the blogs of competitors of your industry and comment on their post. You should also respond to the comments further which will help you to win over the readers. In this way you can get to that person also who has not even read your blog.